Your glass storefront is the most important part of your business. Without a storefront you would have nothing to draw people into your store. For retailers in busy areas having a storefront that is appealing to people who pass by is CRUCIAL. Anyone who passes by needs to see the front of your retail space and want to come inside.
Here are a few tips to help draw customers in:
- Connect the shopper with merchandise. Having a large glass storefront without barriers makes it easy for any passerby to seethe merchandise inside. If the glass storefront is large and items are placed close enough to the glass, people who are passing by will be close enough to view merchandise and be drawn into your store.
- Make sure the doors reflect the character of the business. If you have a large glass storefront it might not make sense to have an old barn door as the entrance. When people chose a big modern glass storefront, they typically decide on glass doors to match. Just make sure that whatever doors you pick match with the overall look.
- Make sure there is curb appeal. Everything about your storefront should create incredible curb appeal. You can add plants or sidewalk signs if they are appropriate for the look you are going for. Just be cautious so that your storefront doesn’t get too cluttered.